Explore APR images and our award winning brand from past and present campaigns. From our classic “Where We Live” and “Neighborhood” campaigns, to our “Black” and “By Definition” campaigns, experience the APR tradition through the years.
GALLERY of CAMPAIGNS
BLACK CAMPAIGN - 2011The very first APR ad was a solid black page that simply said, “Real Estate Will Never Be The Same.”
A throwback to traditional APR branding, the images and copies in the Black Campaign evoke the essence of classic APR images.
BY DEFINITION CAMPAIGN - 2011The model used in the “Image” ads was actually an APR agent from our Saratoga office.
Defining the words that are the cornerstones of APR culture, we used the descriptions to illustrate the ethos of APR.
WHERE DO YOU WANT TO LIVE CAMPAIGN - 2010An actual APR property was used in this campaign. The Tiburon property displays a breathtaking view of the Golden Gate Bridge.
This campaign was used to promote open.apr.com, the first complete Bay Area-wide online open home guide.
PERSPECTIVE CAMPAIGN - 2008The San Francisco Bay Area is often referred to in the press as ground zero for the national housing recovery. In 2012, with interest rates and prices at all time lows, Warren Buffett says that now is a great time to buy.
When other firms were cutting back, APR expanded during the economic downturn. This campaign puts into perspective the continued value of investing in real estate.
THAT OLD TREE CAMPAIGN - 2007The Redwood trees indigenous to Northern California don’t have deep roots, but were used because they are native to the communities we serve.
In this campaign, the robust nature of a strong tree mirrors the APR characteristics of strength, longevity, and fortitude.
ARCHITECTURAL CAMPAIGN - 2007The skylight in the “Surpassing Expectations” ad is actually a staircase.
The architectural traits of this campaign emphasized APR’s strength of purpose, commitment to success, and desire to constantly be surpassing client expectations.
ANIMAL CAMPAIGN - 2007Before founding Alain Pinel Realtors, Paul Hulme, President & CEO of APR, used to breed Arabian show horses.
The discerning vision to change the way real estate was conducted, the swift rise to success that has sustained for over 2 decades, and the experience and strength of purpose that made APR the leader of Bay Area real estate, are all attributes of this campaign.
GO PREPARED CAMPAIGN – 2006APR used this campaign as a blue print for the redesigned 2012 Generational Campaign that features the use of augmented reality.
This generational marketing campaign focused on key life stages that offered our consumers personalized service that met their needs.
ORIGINALITY CAMPAIGN – 2005An actual Calder mobile was purchased for this campaign. The mobile was later donated to California Home + Design.
This campaign set APR apart, and emphasized our unique business practices which differentiated us in the marketplace.
NEIGHBORHOODS CAMPAIGN - 2004While APR traditionally advertises in nationally syndicated publications and lifestyle magazines, the Neighborhoods Campaign only ran in our local community newspapers.
APR agents are first and foremost neighbors in the communities in which we serve. This local newspaper campaign focused on our area expertise and neighborhood involvement.
WHERE WE LIVE CAMPAIGN - 2004This campaign was used in preparation for celebrating our 15 year anniversary.
With a focus on lifestyle, this campaign showcased APR’s focus on quality of service, mobile trends, and creating opportunities.