Joe Cutrufelli, III
Manager
Understanding that real estate clients are paying for top-notch service and expert advice, Joe spends a substantial amount of time ensuring that his agents are “students of the game”. His personal enthusiasm for training results in ongoing classes on real estate contract law, negotiation skills, market demographics, property disclosure requirements, Open House strategies, mortgage financing, seller financing, investment return analysis and more.
Joe is an avid mentor who has also created a culture of willing collaboration between agents knowing that continually improving professional skills creates outstanding results for clients. Proof of this belief is demonstrated by the fact that the Alain Pinel Walnut Creek agents have attained some of the highest closed transactions per Agent in Contra Costa County.
If you are looking for a positive change or just received your real estate license and want to receive ongoing education and out-of-the-box sales strategies, click the Testimonials link at the top of this page to read some comments from the Walnut Creek agents….then contact Joe Cutrufelli at (925) 917-4663 to schedule a confidential interview.
Joe’s Background:
Joe Cutrufelli began his real estate career in 1984 specializing in serving the needs of real estate investors. He utilized numerous tools that were rare at the time such as Buyer Broker agreements, retainer and consulting fees to provide his investors top notch service, expert advice, and legendary negotiation skills. Joe's hard work quickly resulted in Top Producer awards, qualifying for the prestigious President's Club every year and culminated in an amazing 21 closed transactions in a single month.
Joe's fascination with mortgage financing, it's impact on real estate negotiations and his continuing desire to be a student of the game, led him to transition to the mortgage industry in 1999. As a loan officer, he was invited to speak and teach in numerous real estate offices nationwide to bridge the knowledge gap between the real estate and mortgage industries, covering such topics as negotiation, creative financing, interest rate buy-downs and other strategies to create a win-win culmination to a transaction. He again moved to the ranks of Top Producer.
Joe's ability to coach, counsel and train, resulted in an invitation to join the management team for a national mortgage company. In 1996, he received the Manager of the Year award for bringing one of the lowest performing offices to the ranks of the Top 5 companywide in a single year. As a result of the mergers and acquisitions of the time, Joe served in the capacity of manager and sales trainer for such notable companies as Nationsbanc (Bank of America), Norwest, Fleet and eventually became Vice-President, Area Manager for Wells Fargo Mortgage.
Evaluating what he loved best and seeking a new challenge, Joe returned to the real estate industry with Alain Pinel Realtors and subsequently accepted the position of Managing Broker for the Walnut Creek office in 2004.
My Sold Listings
“I left my own brokerage to come work for Joe. If that doesn’t say enough maybe this will. APR is a superior company hands down, no question. However, the APR office in Walnut Creek with Joe is by far the New York Yankees of real estate. A professional organization! To work for Joe is to know you will have true professional in your corner at all times. I continue to learn, love my career and make more money every year working for Joe. I’ll go wherever Joe goes. Ed Massey”
“ As a point of reference, I have been in the real estate business as a broker since 1976. During that time I have worked for five companies, one of which I owned (and managed), and had seven managers, so both myself, the companies, and the managers were quite stable. Since 1992 I have been affiliated either with Alain Pinel or The Hasson Co. (Oregon) for these reasons: both have become exceptional companies by affiliating with agents who buy in to the idea of providing exceptional personal service to their clients and seek an office environment that is stimulating, cooperative, and sharing. Put another way, production is important but is trumped by attitude. With that as the underlying philosophy, Joe is there for the sole purpose of supporting his agents and encouraging them to challenge themselves and get the most from their abilities. A sports analogy would say that Joe is a players’ manager. He exists for us. He is creative, positive and high energy, he encourages us to think outside the box, his office meetings are always educational and interesting (sometimes just watching Joe get wound up on something about which he is passionate provides the entertainment). He can be soft and compassionate or tenacious and hard as nails, but always with the goal of helping and supporting his agents. In summary, I can honestly say that Joe Cutrufelli is the best manager for whom I’ve had the pleasure of working over a 40-year career and his office is a joy in which to work. If it is the right fit for you, it will be really right. Rand Kemp Broker Associate 541.410.8377 ”
“Joe is the best manager I have ever worked with and one of the big reasons I joined the Walnut Creek office of Alain Pinel. He always makes himself available for any questions, is extremely knowledgeable, responsive and supportive. Joe also brings a lot of energy to our office as well as inspiration, constantly sharing new ideas and information that is a benefit to all of his agents. In addition to all of this, Joe is a just a really great person. These are reasons that he has attracted the type of agents that we have in our office that treat each other more like family and friends with mutual respect who want to share to help each other. The staff, Kathy, Jessica, Susan and Tari are also the friendliest and most helpful I have worked with. Put all that together and you have the makings of a great office and a great place to succeed!”
“Joe has been my manager for over 10 years and has taught me more important things than any other manager in my 37 years selling Real Estate. He is an advocate for your business , brings great information to us and has the team spirit component down. Check your ego at the door and come to serve your clients in the best environment around. Thank you Joe.”
“Joe Cutrufelli is such a phenomenal person to work with. The support he provides our office allows all of us agents to confidently handle our real estate business because we know that Joe brings us the best resources, both from an industry knowledge perspective as well as a marketing perspective. Joe continuously strives to build an office of people from various backgrounds and experiences and encourages collaboration which enables us to provide our clients with a professional, yet personal real estate experience. Joe challenges us agents to hone in on our skills and expand our depth as realtors to helps be the kind of agents we want to be. Joe brings brightness, energy, and structure to our real estate business and that makes me very proud to be a part of his team. ”
“"I made the difficult decision to leave Coldwell Banker after a nearly 30 year association at the end of 2008 and join Alain Pinel Realtors' Walnut Creek office. The rave reviews of the other agent friends who had joined the office earlier in 2008, the enthusiasm of Managing Broker Joe Cutrufelli and his descriptions of what Alain Pinel had to offer convinced me that this would be a positive move. I had always admired the image of quality and dynamism of the company. I have to say that even after the short time I have been with Alain Pinel, the reality of what this office and company offers has gone light years beyond my expectations. I am now in awe of the fantastic substance behind the quality image of Alain Pinel. Joe Cutrufelli is an inspiring, knowledgeable, informative and caring leader. The staff and other agents are supportive beyond belief. While not being an accomplished "geek" by any means, I have however embraced the technological tools which can continually improve my efficiency as an agent, grow my business and provide more venues to better market properties in today's market. The promise of outstanding technological tools available at Alain Pinel was the other magnet that drew me to this company. Now that I have been made aware of the breadth of technology available, I am really astounded, grateful and impressed by the advanced and superior tools offered which are truly state-of-the-art. The tools are very user friendly and the technology support staff is hands-on and nearly 24/7, if needed, by phone. Joe Cutrufelli has also demonstrated his commitment to maintaining a positive, local presence in the Walnut Creek and central county markets through various media advertising in this more difficult real estate climate while other companies are doing the opposite. I have told Joe on several occasions how happy I am to have joined the Walnut Creek office and be associated with such an outstanding company and group of individuals."”
“In working with Joe as the in-house lender for his office I have been able to witness the unique approach he takes to Real Estate from a lending point of view. With his extensive lending experience he is able to bring knowledge and experience to the table that most brokers cannot. The agents in his office have a level of lending knowledge you don’t find often because of the support and knowledge he offers. His niche selling approach that incorporates lending structure really sets his agents apart from the rest at Open Houses and Listing Appointments. If you pair that up with his “How Not to Get Sued” class, which shows his expertise in writing and understanding contracts on a complex level, and his extensive knowledge of the industry as a whole you have a very impressive Managing Broker. Not to mention how much fun it is to work with him!”
“Joe, I want to let you know that I appreciate all the time and effort you put into our office meetings. You challenge us keep doing things so we continue to be front and center with our prospects. You always bring up topics that are designed to keep us out of legal trouble. I have discovered new technology from the topics you discuss. Best of all I have increased my business and personal income from what you have presented. As long as I am not out of town, I will always be at our Wednesday meetings. The breakfast is good too!”
“I have been with Alain Pinel in the Walnut Creek office for the past 8 years. I had previously been with Coldwell Banker for 20 years. All that I can say is that “I’ve found my happy place!” From day one, I was welcomed by the most supportive manager, staff and agents. Although I am not a “techie” kind of person, it is easy to recognize that Alain Pinel is on the cutting edge of technology. Linked strongly to their Silicon Valley beginnings, this company is always a step ahead of the competition. Their resources are top notch. My colleagues are always available to help out, answer questions, and share information. There is a sense of camaraderie in this office. It is a positive work environment. Joe Cutrufelli, our manager, is knowledgeable and real estate savvy. He supports his agents and is always accessible and available. Joe’s office meetings are filled with relevant information, vibrant discussions, and interesting guest speakers. Unlike other office meetings, you really don’t want to miss these. I receive calls from other companies and managers trying to recruit me. My response is always “when you’re working with the best, why would you go anywhere else!” ”
“I have worked with Joe Cutrufelli for over ten years in the Walnut Creek office of Alain Pinel Realtors . Beyond that, I have been a real estate broker since 1984 and I have worked consistently in lending and home sales. I can honestly say that Joe has added value to my business through the years as a motivator to keep me on track in sales and marketing, as a guide to take advantage of the new technologies that will make a difference for me and as a sounding board when negotiating for my clients. His enthusiasm for the business makes it fun to go to the office.”
“Joe Cutrufelli is not only a Broker he is an educator, friend, supporter and advocate to every single one of his agents. I can genuinely say that I am the happiest I have ever been working in his office. I find that a great deal of Brokers say that their office is like a family, let me tell you, this office really is like a family! I attribute the family feel to Joe’s upbeat personality, amazingly positive attitude, and motivating qualities. Interviewing with Joe is a MUST when deciding which Real Estate firm to join.”
“From the moment I interviewed Joseph Cutrufelli as a broker I would consider working for, I have thoroughly enjoyed associating myself and my business with his knowledge, expertise, creativity, assertiveness, confidence & professionalism. I feel empowered & motivated by Joe to do serve my clients at the highest level and standards possible. I feel I am backed by a manager that knows all the latest and ever-changing California Real Estate laws and will always stand by me and my clients in negotiations or potential problems that may occur & in this crazy industry. He has guided me in unique situations or handling difficult personalities of our clients and colleagues so that I always come out with the client’s best interest being represented while reducing & preventing exposure to potential liabilities. I would highly recommend a Realtor or Broker to join their business with Joseph Cutrufelli any day. ”
“I can’t tell you how lucky I feel to have begun my real estate career with Joe as my manager. He does a great job educating all of his agents and motivating us with his positive energy. Whether it is contracts, marketing ideas, or new cutting edge tools, Joe goes the extra mile to help us stay informed throughout the year. Most importantly, Joe not only cheers for my professional success but genuinely cares for me as a person. ”
“I have known Joe through the industry for over 20 yrs. He always exhibits the highest integrity and loyalty. When it was time to change Brokers, I knew there was only one choice and that is why I am now with Alain Pinel realtors in Walnut Creek. ”
“APR stands for QUALITY in every way. The company doesn’t have to answer to shareholders, we are only doing one thing and that is Real Estate. Our manager and office staff always exceeds my expectations. They are supporting our efforts to best serve our clients in any way. APR’s training and marketing material is first class and is setting us apart from all other companies. Working for such an outstanding and classy company that listens to their agents, supporting them in their efforts, truly makes the difference in my business. I am proud to be a part of the APR family, thank you for all your help and support. ”
“Change is never easy. When I made the decision to join the Walnut Creek office of Alain Pinel Realtors I soon realized that I had made the right choice. APR provides their agents with the latest tools and resources that are vital to a successful real estate business. Joseph Cutrufelli, managing broker, is a true leader with a genuine passion for helping his agents achieve success. Joe and the office staff are always there to support and provide on-going training. Great office! ”
“Joe Cutrufelli is one of the most energetic, positive and supportive people I have ever met. Joe is the prime example of a perfect manager with his uplifting energy, real estate market knowledge, lending knowledge, marketing knowledge and is quite tech savvy as well. I am so grateful I was given the opportunity to work with Alain Pinel Realtors. The company, training, employees and managers are beyond helpful and supportive. With such an elaborate team, company and manager to guide me, I could not have picked a better company to work for. Thank you for an opportunity of a lifetime. Joe, you are the best!!!”
“Joe Cutrufelli has a passion for his office and his agents. He works endless hours to be available to and for his agents. Joe strives to help his new or even his established agents become better, and gives them the tools to succeed in whatever the current Real Estate climate is. If I were looking for an office to associate myself with in the Walnut Creek area, I would look no further than the Alain Pinel office with Joe as my Broker.”
“After interviewing with several real estate brokerages in the Walnut Creek area, I met with Joseph Cutrufelli in the Alain Pinel Walnut Creek office. He was so enthusiastic about real estate, technology and innovation, the mortgage industry -- which he has a lot of experience with having worked on the lending side for so many years -- that I instinctively knew APR's Walnut Creek office was the right place for me. Most importantly, he took the time to get to know more about me, my professional background and qualifications to ensure that the decision was going to be of mutual benefit as Joe wants to create an office environment that is hospitable, collaborative and professional. I am extremely impressed with Alain Pinel as a real estate brokerage company that is truly at the forefront of redefining the home buying and selling experience in the Bay Area and beyond. They are constantly evolving and open to incorporating new technology to enhance both the client and agent experience. Joe Cutrufelli is an amazing manager that really cares about his team and has a level of expertise, knowledge, charisma and passion that is undoubtedly the driving force behind the success of Alain Pine's Walnut Creek office. I am so happy I joined APR as I could not imagine being at any other company in the area!”
“Thank you Joe, you have been a great leader. We have a great office with You, Kathy , Tari, Susan, Jessica and Danielle!! Your leadership has been so strong and steadfast. ”
“Joe Cutrufelli is a mentor who wholeheartedly invests his energy, knowledge and experience to support you in every aspect of your business. In a constant changing industry working at APR and for Joe Cutrufelli is a fortunate opportunity.”
“I have worked for Joe for the last 2 years. Not only is Joe’s knowledge of the real estate industry and business top notch, his character is the epitome of what one would look for in a Manager. Joe is the biggest fan, biggest cheerleader, and biggest motivator of everyone in the office. Joe leads by example. Joe also makes the office an environment where everyone feels comfortable and is able to thrive. It is truly a privilege to work for Joe. ”
“When I got my broker’s license and began my real estate career several years ago I met with many different managers from a variety of local brokerages. After meeting Joe and learning more about Alain Pinel I was very impressed. In fact, all the other managers and companies I spoke with paled in comparison to Joe and APR. Joe’s professionalism, knowledge of every facet of real estate, and drive to succeed was so far above everyone else there literally was no comparison. After completing a few transactions with so called “veteran agents” from other companies it was obvious that our agents provided a much higher level of service to our clients, and our knowledge of real estate in general, and contracts in particular was far superior. In just a few years Joe has taught me more than most agents learn in their entire career. Joe lives and breaths real estate, and will equip, motivate, and push you to succeed. Whether you just got your real estate license or are looking for a change, you won’t find a better company than APR, and you definitely won’t find a better manager than Joe. Joining APR and working with Joe was easily one of the best decisions I’ve made in my life.”
“Joe Cutrufelli sets a tone of collaboration and support in the Walnut Creek office of Alain Pinel Realtors, something often hard to find in this industry. That along with the high quality of training and excellent sales tools offered agents sets the company and the Walnut Creek office apart from the competition!”
“Joe is a fantastic manager. He cares about each individual agent and enthusiastically shows up every day. He is up to date on tech and has great attention to detail. Never too busy for you, he has an open door policy for his agents and is committed to their success.”
“Before coming to Joe's office in Walnut Creek, I was at a brokerage that had very little structure, and even less mentorship. As a new agent in the real estate industry, having someone you can call, text, or email at all hours of the day, and getting a quick response is invaluable. Joe is a great mentor who is always willing to listen. That alone sets him apart from many other brokers out there. ”