| My Marketing Plan |
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Marketing Your Home
Not
all homes are created equal and neither are all REALTORS®. What sets us
apart is our attention to the highest level of performance for our
clients. It's reported that over 70% of all first inquiries regarding
real estate use the Internet. Therefore, we've placed critical
importance on the use of both technology and fundamental applications
to insure you the most satisfaction throughout the process. They are as
follows:
- Property
Flyer - We prepare a professional marketing sales tool including
graphics and highlights of your home to distribute to the brokerage
community and potential buyers.
- Multiple Listing Service (MLS) - Information about your home
will be included in the Multiple Listing Service, a database of
currently available properties accessible by real estate professionals.
- Other Brokers/Agents - We cooperate with and invite other
brokers and agents in the community to tour your home in order to find
a buyer.
- Relocation Connections - Prospects for your home also come
from relocation services, corporations, executive search firms, and
fellow associates who keep track of potential buyers and maintain
relationships with former clients.
- The Internet - With approximately 80% of today's consumers
utilizing the Internet for real estate information, we employ a robust
set of tools and resources to make your home available for preview.
- Our website
- Our broker's website
- IDX
- Email alert
- Spotlight property electronic brochure with specific domain name
We
will provide you with periodic status reports including buyer reactions
to your home, allowing us to continually evaluate and reassess our
marketing strategy.
Step 1: Preparing the Home for Sale
- Property
Inspection - Before we list your home, we will inspect and identify
improvements that could increase profit on the sale.
- Staging - If requested, a professional decorator will stage your home so it can be presented in its best possible light.
- Establishing Goals - Markets can fluctuate so it's important to establish your goals so that we can work hard to meet them.
- Listing Price - Establishing a competitive listing price is
critical to the success of the sale. We use the most advanced CMA tools
to derive the right price.
- Relocation - Prospects for your home also come from
relocation services, corporations, executive search firms and fellow
associates who keep track of potential buyers and maintain
relationships with former clients.
Step 2: Promoting the Property
- Digital photography - Once your home is ready to list, we will have professional quality digital photos taken.
- Full-color property brochures - We prepare a professional
marketing sales tool including graphics and highlights of your home to
distribute to the brokerage community and potential buyers.
- Full-color postcards of your home will be designed and
distributed at showings, open houses, public venues, and through direct
mail.
- We will provide you with periodic status reports including
buyer reactions to your home, allowing us to continually evaluate and
reassess our marketing strategy.
- The Internet - We employ the following set of tools to make your home available for preview.
- Our website
- Our broker's website
- IDX
- Email alert
- Spotlight property electronic brochure with specific domain name
Step 3: Technology Tools.
- The
Internet Data Exchange (IDX) is an electronic display of homes for sale
listed in the MLS. Your home will appear in this Exchange.
- Multiple Listing Service (MLS) - Information about your home
will be included in the Multiple Listing Service, a database of
currently available properties accessible by real estate professionals.
- Our Website features an entire feed of listings for all viewers who come to this site to search for homes.
- E-mail Updates - Our website also features an automated MLS
search for clients who are seeking properties. They can initiate their
search on our site and receive emails daily with listings that meet
their criteria. Your home will be featured in that service.
- Transaction Details - Our website has a password-protected area where all transaction details are logged for your viewing.
Step 4: Showing Your Home
- Broker/Agent Open House - We will invite all local brokers and agents to view your home.
- Public Open House - Following the agent/broker open house we
will hold a public open house and present your home to the general
public.
- Marketing Kits - All materials regarding the promotion of
your home i.e., flyers, brochures, business cards and media kits will
be available on onsite.
Step 5: Expectations
- All calls and email inquiries regarding your home are followed up immediately.
- Access to your property will be secured by us though secure
lockboxes and no one will gain admittance to your property without our
permission.
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Michael Hall
Alain Pinel Realtors - Palo Alto
578 University Avenue
Palo Alto, CA 94301
650-543-1084 Direct
650-456-1651 Cell
Email Me
