History - Alain Pinel Realtors (APR) began in 1990 with three people and a revolutionary vision. They believed that the principles shaping success in other industries (such as innovation, global networking, technology-driven productivity and attention to the marketplace) would also succeed in the real estate industry. When they launched the business, they also started a revolution.

Innovation - APR is known for the ability to innovate in a changing marketplace without compromising who we are. Our market tenure gives our clients a marked advantage when buying or selling a property. As the principal purveyor of distinctive residential real estate, we have attracted the industry's most experienced and forward thinking agents.

Marketing - APR agents bring an uncommon level of education, creativity and unique life experience to bear when marketing a property. We market properties locally, regionally and globally - measuring thousands of impressions per dollar spent. Carefully chosen local publications enable us to closely match audiences with messages, resulting in advertising that stands apart. We use regional media to target fast-moving Bay Area prospects. The San Jose Mercury News, San Francisco Chronicle, Contra Costa Times, Wall Street Journal - these media and others deliver our message over a million times per day. We market our website, apr.com, to a global audience through search engine marketing and partnerships with other highly trafficked portals such as Realtor.com, AOL.com, MSN.com, luxuryportfolio.com, luxuryrealestate.com and others attracting millions of page views to the properties we have listed for sale.

Networking - Our unparalleled networks also extend beyond just the Bay Area. Our affiliation with the Leading Real Estate Companies of the World and Luxury Portfolio, Fine Property Collection allows us to attract a wide pool of buyers from around the globe. As a member of Leading Real Estate Companies of the World, we're connected to a powerful network of 650 top real estate companies with over 4,700 offices and 120,000 sales associates. The Luxury Portfolio network is comprised of the finest real estate brokerages from around the world that specialize in the marketing and sale of upper end properties. Each firm is carefully screened to meet a strict set of standards for discreet and conscientious service and for having demonstrated their ability to handle the distinctive home sale transaction. The network members are located throughout North and South America, Europe, Australia and Islands of the Caribbean, Mediterranean and Pacific. Collectively the group closes more million-dollar plus transactions than any other brokerage network nationwide.

Relationships - Our relationships open the door for our clients to be at home anywhere. Where people, homes, opportunity and a bit of imagination intersect, you'll find us.