Rainy Hake Austin

Rainy Hake Austin is a licensed real estate broker with nearly 20 years of experience in the luxury real estate industry. Although the majority of her professional experience has been concentrated in operations, marketing, and strategy for luxury real estate brands, her extensive experience in strategic business and marketing consulting spans outside of real estate. During her career, Rainy has acted as an international brand strategy consultant for some of the world's leading business brands including L'Oreal Paris, Wells Fargo Bank, and McCann Worldwide. Prior to joining APR in 2003, Rainy managed a successful real estate sales and property management office in the Bay Area.

In her current role as EVP & COO, Rainy oversees the Marketing, Technology, and Training Departments, and also manages the company’s strategic vision for Alain Pinel Realtors, reporting directly to President, Founder, and CEO Paul L. Hulme. As part of the executive management team, Rainy coordinates the strategic efforts of these departments, keeping APR on the forefront of the Bay Area real estate industry. Holding exceptional customer service at the center of everything, she is also responsible for driving the sales force forward, always exceeding customer expectations by setting the quality standard that has led APR to be named the sixth largest residential real estate firm in the nation. Overall, Rainy pioneers the strategic roadmap for the firm in all areas of operation.

Rainy’s international experience is not limited to her professional expertise; her educational pedigree includes a bachelor’s degree in Mass Communications from UC Berkeley and Master of Business Administration in International Marketing and Strategy from the University of Oxford in England. Additionally, her involvement with organizations such as AREAA and FIABCI, as well as the SF Luxury Marketing Council, allow her to leverage her passion and expertise for international business.